An institution born in 1985
A Marseille institution founded in 1985, Maison Casablanca has stood out over the years for the strength of its colors, prints, cuts and materials. Thanks to an ever more loyal clientele, the brand is enjoying great success, which has enabled numerous developments, both within its two city center boutiques (Cours Julien and rue de la Tour), as well as on its website. launched in 2006 (boutiquecasablanca.com becomes baixe.fr ).
Place for transmission
Today, April 30, 2024, Maison Casablanca becomes BAIXE ! BAIXE is the last name of Basile, youngest son of Hélène Racine - founder of the brand -, who has been supporting the developments and development of the brand since 2018. Today, Basile BAIXE takes over the reins of a brand and a family history of which he knows all the contours. More than a change of name, it is a passing of the baton, a transmission within the family.
The signature of the house
By becoming BAIXE , the house today reaffirms the values and inspirations that have forged its reputation and woven its identity over the long term. First, a unique manufacturing ethic with its own manufacturing workshop located within the Cours Julien boutique, in Marseille. But also a permanent quest for creativity and style, without ever denying comfort. This development allows the brand to strengthen and expand, in particular thanks to the creation of a ready-to-wear line for men. The very first collection signed BAIXE will combine French manufacturing and know-how, unisex style and originality, always with in the background, this attention to detail which has shaped the reputation of the brand for four decades.
Make a date!
Tuesday May 28, 2024, BAIXE is organizing the launch of its new men's line at the Cours Julien boutique, from 3 p.m. to 9 p.m. Another nice surprise: from April 30 to June 1, 2024 inclusive, there will be a “ collector’s sale ” of all the “Maison Casablanca” designer pieces! The family is waiting for you, to write the rest of the story together.
Newspaper
With BAIXE, the Ju' course remains at the forefront of fashion 👚 , L’Essentiel Marseille, May 28, 2024
Established in Marseille for 40 years, Maison Casablanca takes on new momentum by becoming BAIXE , Made in Marseille, May 2024
Marseilles. This well-known clothing store at Cours Julien is changing its name , News Marseille, May 2024
